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Brandy Culture

The Seven Great Distilled Spirits of the World

Brandy Classification

Wine Types for Different Personalities

If drinking beer is for that passionate, exhilarating rush,
and drinking baijiu is for the bold spirit of drinking to oblivion,
then to set down your glass and strip away sensory indulgence,
you must possess the temperament and mindset of
“while others sing freely in revelry, I alone board the orchid boat,”
to truly appreciate the unique charm of brandy.

Brandy

Brandy is both health-conscious and stylishly refined. It can be crafted into cocktails well-suited for women, yet remains rich and bold enough to be collectible and appreciated in formal social settings.

It is highly popular and well-loved among social elites, rising talents, young professionals, and trendsetters. “Captivating, pure, and spiritually elevated” — these qualities define the essence of brandy.

Baiju

Baijiu drinkers have become polarized. Some are shaped by years of experience and emotional wear, needing the high alcohol content of baijiu to revive and awaken their dulled spirits and bodies. Others are simply alcohol-dependent, seeking intoxication as an escape.

Yet baijiu is harsh on the liver, its drinking style is singular, and its consumer base tends to skew older. Among its drinkers are life’s victors—and those swept away like sediment by the tides. “Aging, serenity, and the slow flow of life’s years” — this is the essence of baijiu’s temperament.

Beer

Beer drinkers embrace boldness and spontaneity. It carries a fast-food-like sense of speed and a carefree, unrestrained freshness, often tinged with a touch of street flavor.

Though beer can lead to gout and kidney strain, it’s not only present in mainstream social venues—you’ll often find it under streetlights, beside grills, and around hotpot tables, with shirtless friends clinking glasses deep into the night.

Wine

Wine, being fermented from fruit, has a lower alcohol content. It’s considered healthy, fashionable, and elegant. However, its taste can be somewhat bitter and astringent, and it’s not ideal for long-term storage. As an imported product, wine culture is deeply rooted in foreign traditions, making it especially appealing to younger generations who appreciate and embrace Western influences.

You’ll often find wine in warmly lit dining rooms and cozy bar counters. Drinking wine is no longer just about indulging in alcohol— it has become a way to celebrate nature and a healthy lifestyle.